HATRAK ASSOCIATES

Clarity Changes Everything.

Business growth, communication, and professional development for CPAs, financial advisors, attorneys, and other professionals ready to move from expertise to greater impact.

Paul Hatrak, CPA, CGMA, presenting professional development material to a group in a conference setting.

Paul Hatrak, CPA, CGMA • Business Coach • Speaker • Author

HOW CAN I HELP?

Different challenges. One common starting point:
clarity.

Business Coaching

Practical, individualized coaching for professionals and business owners who need perspective, accountability, and a clearer path forward.

Workshops & CPE

Interactive programs designed to strengthen communication, networking, professional effectiveness, and business development.

Speaking

Engaging keynotes and presentations built around useful, actionable ideas that audiences can actually take back to work.

Professional portrait of Paul Hatrak, business coach, speaker, author, and professional educator.

MEET PAUL

CPA by training. Coach by choice.
Recovering accountant by admission.

Paul understands professionals who are excellent at the technical side of what they do but discover that growth often depends on skills no textbook taught them. His work focuses on communication, clarity, confidence, relationships, and turning good ideas into practical action.

Why Paul

CPA + CGMA

Understands how analytical professionals think and operate.

Business Growth Expert

Focused especially on CPAs, financial advisors, attorneys and professional practices.

Author & Speaker

Turns practical business and communication concepts into usable frameworks.

NASBA CPE Provider

Interactive professional education designed around practical application.

THE PICTURE ON THE BOX

It's hard to assemble a puzzle
when you don't know what you're building.

Business challenges often feel complicated because we're focused on individual pieces before defining what the finished picture should look like. Paul's approach begins by creating clarity around the desired outcome, then identifying what needs to happen next.

Visual representation of Paul Hatrak's Picture on the Box philosophy, using puzzle pieces and a growing tree to represent clarity, direction, action, and results.

Know > Clarity > Why

Feel > Confidence > How

Do > Credibility > What

Paul Hatrak at a signing for his book, Picture Perfect Business Success: How to Go From Confusion to Clarity in Your Business.

THE BOOK BEHIND THE PHILOSOPHY

Picture Perfect Business Success explores Paul’s Know, Feel, Do framework through clarity, confidence, communication, credibility, and practical relationship-building.

From understanding your Why to creating raving fans and a buzz, the book connects the pieces that help professionals turn good work into stronger relationships and business growth.

What Working With Paul
Looks Like

01

Talk

Start with a conversation about where you are and what you're trying to accomplish.

02

Understand

Identify the underlying challenges, priorities, communication styles, and opportunities.

03

Clarify

Define the objective and the practical next steps.

04

Move

Execute, adjust, and maintain accountability.

What Clients Say

Choose How We Connect

Pick a time that works for you.

Already know you'd like to talk? Schedule directly with Paul.

Prefer to reach out first?

Send Paul a quick note and let him know how you'd like him to follow up.

Hatrak Associates

© 2026 Hatrak Associates. All rights reserved.

Privacy Policy

Terms & Conditions

Services

Coaching

Workshops & CPE

Speaking

Company

About Paul

Contact